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						              SoulBranding; an Interview with Elsie Maio 
						                AIGA, GAIN Conference l 0306.2003 
					                PDF file l 622 kb | read
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                                        Experts expect branding
                                          to suffer:
                                          Company faulted for moving
                                          slowly away from namesake  
                                            Boston Herald
                                            l 06.05.2003 
      PDF file l 10 kb | read
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                                        Is "Identity" a
                                          Profession? 
                                          And would your mother let you marry
                                          one? 
                                            Design Management
                                            Institute News l 06.1999 
      PDF file l 12 kb | read
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                                        Capturing the economic
                                          value of values 
                                            Design Management
                                            Institute l Summer 2003 
      PDF file l 1.310 kb | read
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                                        Elsie Maio, In Response 
                                            SustainAbility
                                          Radar l 07.2003 
      PDF file l 144 kb | read
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                                        ELSIE MAIO’S SOULBRANDINGSM 
                                          Looking for companies
                                          ready to bare their souls 
                                            MANAGEMENT
                                          CONSULTANT Magazine l Fall 2001 
      PDF file l 22 kb | read
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                                        Walking the Talk 
                                            Ethical Corporation
                                          magazine l 03.2003 
      PDF file l 224 kb | read
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                                        The 3 TenorRS: Yali,
                                          Clarkson & Drucker  
                                          Changing the
                                          Definition of Total Returns to Shareholders 
                                            Canadian
                                            Centre for Ethics & Corporate
                                          Policy l 05.22.2001 
      PDF file l 21 kb | read
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                                        Managing Brand in the
                                          New Stakeholder Environment 
                                            Journal of
                                          Business Ethics l 2003 
      PDF file l 311 kb | read
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                                        MasterCard logo becomes
                                          more discreet 
                                            Indian Express
                                          Newspapers (Bombay) Ltd. l 07.01.1999 
      PDF file l 10 kb | read
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