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Elsie Maio, Founder/President, Maio and Company, Inc.
Social responsibility, environmental sensitivity, ethical leadership—as Elsie Maio charts the evolution of corporations, these are the kinds of inspirational values that add power to contemporary brands. As consumers seek to be the "best they can be," they are attracted to businesses that do the same. This gives meaning to and helps integrate the many activities of modern global organizations. It also poses special challenges to CEOs and designers who can collaborate to fashion both the vision and the reality of this "soul branding."

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Courtesy of The Design Management Institute