by Elsie Maio:
for the New, Balanced Corporate Agenda," GreenMoney
Journal, USA, April/May, 2002
death knell has quickly crescendoed to exhuberant cries for reform
Next Wave: Soul BrandingSM,"
10 Views on Brand Management, Winter 1999, The Design Management
Institute, pp 9 16
"CEOs Must Manage Brands for Value,"
May 18, 1998, BrandWeek, p 26
Referencing Maio and Company:
Magazine for Marketing, feature article on Maio and
Company, November, 2001
Management Consultant Magazine,
"Elsie Maio's SoulBrandingSM,"
Clarkson Centre for Business Ethics, University of Toronto,
"The Three TenoRS: Yali, Clarkson & DruckerChanging
the Definition of Total Returns to Shareholders (TRS)," Published
speech by David R. Beatty, Professor of Strategic Management &
Director of Clarkson Centre for Business Ethics, Rotman School of
Business, May 22, 2001
The Wall Street Journal, "Citibank Unveils Advertising
Campaign," January 15, 2001
Architecture, "Applied Brilliance Special Report,"
The Wall Street Journal, "Putnam Investments
Turns to TV With Unusual Pitch to Stand Out," October 22, 1999
The Wall Street Journal, "MasterCard to Allow
Certain Banks To Move Its Logo to the Back of Cards," June
The Design Management Institute, "News from the
Design Management Institute: Second Opinion, Is Identity
a Profession?," June 3, 1999
American Banker, "Deciding on Corporate Bank's
Identity Poses Dilemma at Brand-Rich Citigroup," December 18,
Brand Marketing, "Progress Developing at Kodak,"
Institutional Investor Magazine, International Edition,
"The Rules of the Game," May 1998
Reuters, "USA: Bank Mergers Seen Building Competition
For Brands," April 24, 1998
The Wall Street Journal, "Citigroup May Need
to Trim Down Glut of Brand Names, Experts Say," April 7, 1998.
Maio and Company, Inc., 2001-2002
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