speeches and workshops
CEO as Brand Manager," Keynote Address, Design Management
Institute, Montreal, 1998
In this first, and broadest discussion of SoulBrandingSM,
Elsie Maio introduces the rationale for social - and ethical -
Branding: Design for Deep Value(s),"
of Graphic Arts Conference, "Beyond Branding," Minneapolis,
Time to Birth Social Brands," Women,
Business, Spirituality Conference, New York, 2002
New Management Discipline: Branding in the Stakeholder Economy,"
Corporate Sustainability Conference, Erasmus University, Rotterdam,
Capital' Wants to be Treated Human: Branding as an HR Tool,"
lecture to the MBA class in human resources management, Bocconi
University, Milan, 2002
A Power Tool for Conscious Leadership," The
Symposium on Leadership and Consciousness in Business, IMD
Business School Alumni, London, 2002
A Tool to Integrate Social Values in Business,"
Spirit in Business Conference, New York, 2002
Corporate Brands: The Heart of Economic ValueSM," Keynote
Panel: Women Leading Global Change, Women's
International Network (W.I.N.) Conference, Milan, 2001
Imperatives for Corporate Branding in the 21st Century,"
Japanese Brand-USA Tour, New York City, 2001
Riding the Coming Tsunami of Corporate Accountability,"
The Conference on Applied Brilliance, BPI Communications, Laguna
Niguel, CA, 2000
Next Wave: SoulBrandingSM,"
International Business and Consciousness Conference, Acapulco,
the Economic Value of Corporate Brands," The Canadian
Institute, Toronto, 1999
Professional Services Firms?," The London Business
School, London, 1999
and Company, Inc., 2001-2002
SoulBranding, Brand Halo, Brand Lever Models, Principled Brands
are service marks of Maio and Company, Inc. All rights reserved,