International speeches and workshops


  • "The CEO as Brand Manager," Keynote Address, Design Management Institute, Montreal, 1998
    In this first, and broadest discussion of SoulBrandingSM, Elsie Maio introduces the rationale for social - and ethical - corporate positioning.

  • "Ethical Branding: Design for Deep Value(s)," American Institute of Graphic Arts Conference, "Beyond Branding," Minneapolis, 2002

  • "It's Time to Birth Social Brands," Women, Business, Spirituality Conference, New York, 2002

  • "A New Management Discipline: Branding in the Stakeholder Economy," Corporate Sustainability Conference, Erasmus University, Rotterdam, 2002

  • "'Human Capital' Wants to be Treated Human: Branding as an HR Tool," lecture to the MBA class in human resources management, Bocconi University, Milan, 2002

  • "SoulBrandingSM: A Power Tool for Conscious Leadership," The Symposium on Leadership and Consciousness in Business, IMD Business School Alumni, London, 2002

  • "SoulBrandingSM: A Tool to Integrate Social Values in Business," Spirit in Business Conference, New York, 2002

  • "Principled Corporate Brands: The Heart of Economic ValueSM," Keynote Panel: Women Leading Global Change, Women's International Network (W.I.N.) Conference, Milan, 2001

  • "Three Imperatives for Corporate Branding in the 21st Century," Japanese Brand-USA Tour, New York City, 2001

  • "SoulBrandingSM: Riding the Coming Tsunami of Corporate Accountability," The Conference on Applied Brilliance, BPI Communications, Laguna Niguel, CA, 2000

  • "The Next Wave: SoulBrandingSM," International Business and Consciousness Conference, Acapulco, 1999

  • "Growing the Economic Value of Corporate Brands," The Canadian Institute, Toronto, 1999

  • "Branding Professional Services Firms?," The London Business School, London, 1999

©Copyright Maio and Company, Inc., 2001-2002
SMSoulBrand, SoulBranding, Brand Halo, Brand Lever Models, Principled Brands are service marks of Maio and Company, Inc. All rights reserved, 1997-2002.