Maio and Company in the News

  • National Public Radio, Marketplace Morning Show, commentary by Elsie Maio on various topical branding issues USA, Spring, Summer 2002

  • "SoulbrandingSM," Maatschappij Belangen, (Society Matters), Netherlands, November/December, 2001

  • Magazine for Marketing, feature article on Maio and Company, Netherlands, November, 2001

  • Management Consultant Magazine, "Elsie Maio's SoulBrandingSM, Netherlands, August, 2001

  • Clarkston Centre for Business Ethics, University of Toronto, "The Three TenoRS: Yali, Clarkson & Drucker - Changing the Definition of Total Returns to Shareholders (TRS)," Published speech by David R. Beatty, Professor of Strategic Management & Director of Clarkson Centre for Business Ethics, Rotman School of Business, Canada, May 22, 2001

  • The Wall Street Journal, "Citibank Unveils Advertising Campaign," January, 2001

  • Architecture, "Applied Brilliance Special Report," USA, September, 2000

  • The Wall Street Journal, "Putnam Investments Turns to TV with Unusual Pitch to Stand Out," October 22, 1999

  • The Wall Street Journal, "MasterCard to Allow Certain Banks to Move Its Logo to the Back of Cards," June 28, 1999

  • The Design Management Institute Newsletter, "News from the Design Management Institute: Second Opinion, Is 'Identity' a Profession?," USA, June 3, 1999
©Copyright Maio and Company, Inc., 2001-2002
SoulBrand, SoulBranding, Brand Halo, Brand Lever Models, Principled Brands are service marks of Maio and Company, Inc. All rights reserved, 1997-2002.