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Maio and Company
in the News
- National
Public Radio,
Marketplace Morning Show, commentary by Elsie Maio on various
topical branding issues USA, Spring, Summer 2002
- "SoulbrandingSM,"
Maatschappij Belangen, (Society Matters), Netherlands, November/December,
2001
-
Magazine for Marketing, feature article on Maio and Company,
Netherlands, November, 2001
- Management
Consultant Magazine, "Elsie Maio's SoulBrandingSM, Netherlands,
August, 2001
- Clarkston
Centre for Business Ethics, University of Toronto,
"The Three TenoRS: Yali, Clarkson & Drucker - Changing
the Definition of Total Returns to Shareholders (TRS)," Published
speech by David R. Beatty, Professor of Strategic Management &
Director of Clarkson Centre for Business Ethics, Rotman School
of Business, Canada, May 22, 2001
- The
Wall Street Journal,
"Citibank Unveils Advertising Campaign," January, 2001
- Architecture,
"Applied Brilliance Special Report," USA, September,
2000
- The
Wall Street Journal,
"Putnam Investments Turns to TV with Unusual Pitch to Stand
Out," October 22, 1999
- The
Wall Street Journal, "MasterCard to Allow Certain Banks
to Move Its Logo to the Back of Cards," June 28, 1999
- The
Design Management Institute Newsletter, "News from the
Design Management Institute: Second Opinion, Is 'Identity' a Profession?,"
USA, June 3, 1999
©Copyright Maio
and Company, Inc., 2001-2002
SMSoulBrand,
SoulBranding, Brand Halo, Brand Lever Models, Principled Brands are
service marks of Maio and Company, Inc. All rights reserved, 1997-2002.
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