Ethos


Maio and Company looks always to innovate greater value for our clients. We are continual seekers, learners, creators. We thrive on uncovering fresh opportunities, creating new paradigms of value.

We view the world holistically. It’s a whole system, after all. Each aspect affects another. Likewise with companies. And the people in them. And the brands that represent them; they have to ‘walk the talk’ of promotional promises. And so, our models and frameworks for managing brands are holistic, too. They transcend organizational silos. These corporate brands are led by the CEO, who transcends those silos, who sits at the fulcrum of stakeholder interests.

We believe solutions are most effective when everybody wins. We believe in human ingenuity and its ability to create win/win solutions for even the most difficult challenges.

We believe in The System. And we believe it is changing to enhance the quality of life on earth for everyone. We are happy to be leading in that change with the disciplined management of principled-brands. We call them SoulBrands
SM; they reflect the higher- , human values of enlightened, high performance companies.

©Copyright Maio and Company, Inc., 2001-2002
SM
SoulBrand, SoulBranding, Brand Halo, Brand Lever Models, Principled Brands are service marks of Maio and Company, Inc. All rights reserved, 1997-2002.