A sample of client results

Our clients are premier, global organizations. Typically, the challenges they face are complex, and implementation of solutions complicated by their momentum, size and scope. Here is a sample of the scores of clients we have assisted, and how we have served them.

One of the world’s premier information technology companies
Over an extended period, guided leadership to:
- set up the seminal system for managing the legendary corporate brand as a core asset
- build organizational support for a single masterbrand
- determine the conditions of global market preference for a $3 billion product brand
- establish operating guidelines for the corporate branding architecture
- develop the policies and processes for its corporate nomenclature system

A leading global photographic imaging company
Advised the CEO in deciding how to brand a new, critical sector of the business, working closely with the Chief Marketing Officer to:
- determine the elasticity of the iconic brand and
- breathe new life into its promise for an explosive new technology segment

A pre-eminent global banking institution, headquartered in Europe
Assisted leadership to position and brand the biggest bank in the world into the North American market with its acquisition of a New York-based icon institution

A premier super-regional US financial institution
Guided leadership to capture and nurture an acquired brand franchise in a strategically significant, but historically ‘hostile’ market

A prominent Canadian mining company
Guided the CEO to position the company for an expanded audience of global stakeholders and securities analysts through a planned listing on the New York Stock Exchange

©Copyright Maio and Company, Inc., 2001-2002
SoulBrand, SoulBranding, Brand Halo, Brand Lever Models, Principled Brands are service marks of Maio and Company, Inc. All rights reserved, 1997-2002.